# Ryan Fetterolf - Senior Designer | Creative Leader Source: https://hello.cv/ryanfetterolf Philadelphia, PA ## Links - LinkedIn | http://www.linkedin.com/in/ryanfetterolf - Email ## About Ryan is an award-winning creative professional and design leader with over a decade of experience shaping brands across professional sports, entertainment, gaming, SaaS, casino, and sportsbook. He has built a reputation for combining strategic thinking with exceptional execution, leading creative initiatives that strengthen brand positioning, increase customer engagement, and drive measurable business results.

From network rebrands and national advertising campaigns to innovative digital experiences, motion design, and 3D content creation, Ryan thrives at the intersection of creativity, technology, and business strategy. His leadership extends beyond design execution, helping organizations modernize workflows, develop scalable creative systems, mentor teams, and uncover new opportunities for growth through bold, forward-thinking creative solutions.

Some Brands I've Worked With:
Nike, Comcast/NBCUniversal, FanDuel, RedBull, Philadelphia Flyers, & Fanatics ## Work ### Designer | FanDuel https://fanduel.com Played a key role in advancing the brand's creative capabilities through innovative 3D design, motion graphics, and strategic visual storytelling. Developed custom creative assets that improved efficiency, reduced production costs, and supported cross-sell marketing initiatives, while also serving as a resource for emerging design technologies, creative processes, and production best practices across the organization. - Designed compelling motion graphics and product update animations, expanding team capabilities and directly supporting key business initiatives across Sportsbook and Casino platforms. - Created a custom library of innovative 3D assets, successfully deployed across Sportsbook and Casino marketing campaigns to differentiate the FanDuel brand and support cross-sell initiatives. - Reduced production costs and accelerated turnaround times by strategically replacing traditional photography needs with high-quality, custom-built 3D creative assets. - Served as a subject matter expert in emerging creative technologies, mentoring designers and establishing scalable file structures, design systems, and production standards to improve organizational collaboration and asset reuse. ### Designer | Turn 14 Distribution https://turn14.com/ Made an immediate impact by developing a company-wide advertising campaign that reshaped how the brand communicated its value to customers. Led high-performing creative initiatives, modernized design workflows, and expanded the team's capabilities in web, motion, and digital design. Through strategic thinking and execution, Ryan helped elevate the brand's creative output and overall marketing performance. - Spearheaded the rapid development of a company-wide advertising campaign shortly after joining, successfully redefining the brand's value proposition and creative direction. - Developed high-performing marketing campaigns that demonstrably increased customer engagement, strengthened brand awareness, and contributed to the company's top-performing promotions. - Introduced Figma as a modern web design solution, transforming legacy Photoshop workflows and improving efficiency between design and development teams. - Created scalable digital design systems and modernized website production processes, improving consistency and execution across all digital platforms. - Built a comprehensive motion graphics toolkit and branded video templates, empowering internal media teams to efficiently create professional social and YouTube content and elevating creative department capabilities. ### Senior Designer | Solsten https://www.solsten.io Played a key role in evolving Solsten's brand identity across digital, marketing, and client-facing experiences. Designed web experiences, UI concepts, sales presentations, marketing collateral, and event assets that strengthened brand consistency and enhanced customer engagement. Collaborated across teams to translate complex SaaS and consumer psychology concepts into compelling visual solutions that supported business growth and industry visibility. - Led the comprehensive evolution of the company brand, establishing a cohesive visual identity across all digital, marketing, and client-facing experiences. - Designed impactful web experiences, UI concepts, sales presentations, and marketing collateral that significantly strengthened customer engagement and brand perception. - Developed essential logos, conference materials, and event assets, directly supporting global business initiatives and enhancing industry visibility. ### Freelance Designer | Red Bull Gaming https://www.redbull.com/us-en/collections/gaming Supported Red Bull Gaming as a freelance designer, creating creative assets for esports organizations competing on one of the industry's largest international stages. Collaborated with stakeholders to deliver high-quality visual content that aligned with brand standards and enhanced event promotion across digital and social channels. - Designed promotional and social media assets supporting Red Bull-sponsored teams during the League of Legends World Championship. - Created event-focused creative that maintained brand consistency across multiple teams and competitive activations. - Delivered high-impact creative under tight timelines for a globally recognized leader in gaming and esports. ### Various Creative Leadership & Design Roles | Comcast Spectacor | NBCUniversal ### Creative Director | CS/NBCU | G4 Progressed from Senior Brand Designer to Creative Director, overseeing creative development for one of the most recognizable brands in gaming and entertainment. Responsible for shaping visual storytelling across programming, marketing, social media, and digital experiences while collaborating closely with leadership, production, and marketing teams. Helped establish a modern creative vision that strengthened audience engagement and supported the network's growth and relaunch efforts. - Played a key role in the rebrand and relaunch of G4, developing visual systems, logos, graphics packages, and promotional creative across multiple platforms. - Led the creative execution of network marketing initiatives, ensuring consistent branding across television, digital, social, and streaming content. - Managed and mentored designers while overseeing creative workflows, helping deliver high-quality work in a fast-paced broadcast environment. ### Studio Manager | CS/NBCU | T1 Esports & Philadelphia Fusion https://www.t1.gg Served as Studio Manager for T1 Esports and Philadelphia Fusion, leading creative development for two globally recognized esports organizations. Oversaw brand execution across digital, social, merchandise, partnerships, and live events while helping establish cohesive visual identities that connected with fans and sponsors worldwide. Collaborated closely with marketing, content, and business teams to deliver creative solutions that supported audience growth and brand engagement. - Developed comprehensive brand guidelines and visual systems that established consistency across campaigns, merchandise, social media, and event experiences. - Designed and directed creative assets for major esports competitions, promotional campaigns, and partnership activations viewed by global audiences. - Led the creation of merchandise collections and co-branded initiatives with sponsors, helping strengthen brand visibility and fan engagement. ### Graphic Designer | CS/NBCU | Philadelphia Flyers https://www.nhl.com/flyers Contributed to the creative development of one of the NHL's most established franchises, supporting marketing, fan engagement, and brand initiatives across digital, print, merchandise, and live events. Collaborated with multiple departments to create compelling visual experiences that strengthened the team's connection with fans and enhanced the game-day experience. - Designed branding and promotional materials for theme nights, special events, and playoff campaigns throughout the season. - Developed merchandise, advertising, and in-arena creative that elevated fan engagement across multiple touchpoints. - Partnered with sponsors and internal stakeholders to execute co-branded campaigns and event experiences aligned with organizational goals. ### Graphic Designer | Made by Miz Worked closely with the Creative Director to develop marketing and branding solutions for a variety of clients. Contributed to projects from initial concept through final execution, delivering creative work across print, digital, and web platforms. - Designed logos, websites, posters, and direct mail pieces for clients across multiple industries. - Assisted in translating creative concepts into polished, client-ready deliverables. - Collaborated throughout the creative process to ensure quality, consistency, and effective visual communication. ### Graphic Designer | Magnum Marketing Produced advertising and marketing materials for a diverse client portfolio, supporting both print and digital campaigns. Developed creative solutions that helped clients communicate their message and strengthen brand visibility. - Designed direct mail campaigns, print advertisements, banners, and promotional materials for regional and national clients. - Served as a primary designer on projects for Tropicana Las Vegas and other high-profile accounts. - Utilized Adobe Creative Suite to create high-volume marketing collateral while maintaining brand consistency and production quality. ### Graphic Designer | Slicks Graphics Created large-format graphics and branding solutions for businesses across a variety of industries. Supported both the design and production processes, gaining hands-on experience in environmental graphics, signage, and vehicle branding. - Designed vehicle wraps for commercial fleets, cars, trucks, boats, and specialty vehicles. - Created signage, banners, logos, and branding materials that increased visibility for local and regional businesses. - Assisted with production and installation preparation for decals, large-format prints, and vehicle wraps. ## Media ### Nike https://ryanfett.framer.website/work/nike-t1 ### RedBull Gaming https://ryanfett.framer.website/work/lol-worlds ### Flyers https://ryanfett.framer.website/work/phl-flyers ### Quality https://ryanfett.framer.website/work/solsten-sotp ### NYP https://ryanfett.framer.website/work/name-your-price ### MLS https://ryanfett.framer.website/work/mls-kickoff ### FSN-Slides https://ryanfett.framer.website/work/phl-fusion ## Skills ### Creative Strategy & Direction - Brand Strategy - Visual Identity - Creative Direction - Art Direction - Campaign Development - Concept Development - Rebranding - Mentorship ### Digital Design - Web Design - UI/UX Concepts - Motion Graphics - Product Update Animations - Digital Design Systems - Scalable File Structures - Video Templates ### Marketing & Advertising - Marketing Campaigns - Advertising Campaigns - Promotional Graphics - Social Media Content - Event Branding - Merchandise Design - Print Design - Direct Mail ### Project Management & Collaboration - Workflow Optimization - Cross-functional Collaboration - Stakeholder Management - Production Standards - Asset Management - Team Leadership ### Design Software - Adobe Creative Suite - Photoshop - Illustrator - After Effects - InDesign - Figma - 3D Software ## Source Read this profile on Hello.cv: https://hello.cv/ryanfetterolf Create your free profile at https://hello.cv